THE ROLE OF OPINION LEADERS IN DEVELOPMENT COMMUNICATION (A CASE STUDY OF UGWUAJI AND AKPUOGA RURAL COMMUNITIES IN ENUGU STATE)
- Format: Ms Word Document
- Pages: 70
- Price: N 3,000
- Chapters: 1-5
- Get the Complete Project
ABSTRACT
The aim of this research was to ascertain the effectiveness of opinion leadership in bringing about development communication in the rural areas.
That is to say, effort was geared towards finding out how opinion leaders contributed in facilitating the achievement of development communication objectives of the rural people.
The researcher became interested in this area of study because of the perceived impact of opinion leaders on the rural populace who make up about 80 percent of Nigeria’s population.
CHAPTER ONE
- Background of study 1
- Statement of research problem 9
- Objectives of the study 10
- Significance of study 11
- Research questions 12
- Research hypothesis 13
- Definition of terms 15
- Assumptions 19
- Limitation of study 19
CHAPTER TWO
LITERATURE REVIEW 21
- introduction 21
- the review 23
- summary of the review 47
CHAPTER THREE
Methodology 50
- Research method 50
- Research design 50
- Research population 51
- Research sample 51
- Measuring instrument 53
- Data collection 53
- Data analysis 53
- Expected results 54
CHAPTER FOUR
DATA ANALYSIS 55
- Overview 55
- Item analysis 56
- Hypothesis testing 68
- Discussion of findings 79
CHAPTER FIVE
Summary and recommendation 84
- Summary 84
- Recommendation 85
References 87
CHAPTER ONE
INTRODUCTION