The effect of packaging in consumer buying decision [a case study of aron cosmetics nig ltd aba]

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THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE STUDY OF ARON COSMETICS NIG LTD ABA)

TABLE OF CONTENT

Title page                                                                        i

Approval                                                                  ii

Acknowledgement                                                  iii

Table of content                                                      v

Abstract                                                                  xi

 

CHAPTER ONE

INTRODUCTION                                             1

  • Background of the study                         3
  • Statement of problem 5
  • Purpose of the study 6
  • Significance of the study 7
  • Assumption of the study 8
  • Research questions 9
  • Hypotheses 10
  • Definition of terms         11

 

CHAPTER TWO

  • Literature Review                                 13
  • A Brief introduction                         13
  • Review of current literature 13
  • Summary of literature review 32

 

CHAPTER THREE

METHODOLOGY

3.0   Brief Outline of the chapter                           33

  • Design of the study 34
  • Area of the study 34
  • Population of the study 35
  • Sample of the study 35
  • Instrument for data collection 36
  • Validation of the instrument 37
  • Distribution and retrieval of the instrument 37
  • Method of data analysis 38

 

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS         39

4.0   Brief Introduction of the chapter                   39

  • Presentation and interpretation of data according to research questions and

hypothesis                                                       40

  • Findings 60
  • Discussion of findings 61

 

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation  76

  • Summary of findings 76
  • Conclusion 77
  • Recommendations 78
  • Limitations of the study 79
  • Suggestion for further research 79

References                                                      81

Appendix A                                                      83

Appendix B                                                     84

Questionnaire                                                  85

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