THE INFLUENCE OF ADVERTISING IN THE MARKETING OF NIGERIA- MAX PRODUCT (A CASE STUDY OF NESTLE NIGERIA PLC)
TABLE OF CONTENTS
Title page – – – – – – – – -i
Certification – – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgment – – – – – – – -iv
List of table – – – – – – – – -vi
Table of content – – – – – – – -v
Abstract – – – – – – – – -viii
CHAPTER ONE
1.0 Introduction – – – – – – – -1
- Background of the study – – – – -1
- Statement of problem- – – – – -4
- Purpose of study – – – – – – -4
- Significance of the study – – – – -5
- Research Questions – – – – – -6
- Hypothesis – – – – – – – -7
- Scope of the study – – – – – -7
- Definition of Terms – – – – – -8
CHAPTER TWO
2.0 Literature Review – – – – – – -11
2.1 Historical Milestones in Advertising – -11
2.2 History and development of advertising in Nigeria -12
2.3 The corporate advertising objective – – -22
2.4 Measuring the effectiveness of corporate advertising – – – – – – – -26
CHAPTER THREE
METHODOLOGY
- Design of the study – – – – – -32
- Area of the study – – – – – – -33
- Population of the study – – – – -33
- Sample of the study – – – – – -34
- Instrument for data collection – – – -35
- Validation of the instrument – – – -35
- Distribution and retrieval of the instrument- 37
- Method of data Analysis – – – – -38
CHAPTER FOUR
4.1 Data Presentation and Analysis – – – -39
4.2 Data Presentation – – – – – -39
4.3 Testing of hypothesis – – – – – -46
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings – – – – -57
5.2 Conclusion – – – – – – – -58
5.3 Recommendations – – – – – -59
5.4 Limitation of the study – – – – – -62
5.5 Suggestion for further research – — – -63
References – – – – – – – -65
Appendix A – – – – – – – -68
Questionnaire – – – – – – -69