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RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS (A CASE STUDY OF SOME SELECTED MANUFACTURING FIRMS IN OWERRI METROPOLIS)
ABSTRACT
TABLE OF CONTENT
Title Page
Certification Page
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Overview of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Research Questions
1.5 Statement of Hypotheses
1.6 Significance of the Study
1.7 Scope and Limitation of the Study
1.8 Operational Definition of Terms
1.9 Organization of the Study
1.10 Conceptual Framework
References
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Introduction
2.2 Overview of Small Scale Manufacturing Firms
2.3 Types of Small Scale Manufacturing Firms
2.4 Characteristics of Small Scale Manufacturing Firms
2.5 Formation of Small Scale Manufacturing Firm
2.6 Functions of Small Scale Manufacturing Firm
2.7 Marketing Research Definitions
2.8 Types of Marketing Research
2.9 Marketing Research Process
2.10 The Importance of Marketing Research
2.11 Problems of Marketing Research
References
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the Study
3.4 Sampling Procedure and Technique
3.5 Data Collection Method
3.6 Validation of the Research Tool/Instrument
3.7 Questionnaire Design
3.8 description of Data Analysis and Techniques
CHAPTER FOUR:
4.0 PRESENTATION AND INTERPRETATION OF DATA
4.1 Introduction
4.2 Presentation and Analysis of Data
4.3 Hypotheses Testing
CHAPTER FIVE:
5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestion for Further Study
Appendices
Bibliography
