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Influence Of Social Media On The Practice Of Public Relations: A Study Of Global Communication Nigeria Limited

Introduction

Global media technology has created greater uncertainty in what has been relatively stable global oligopolistic media, computer and telecommunication markets. Through media convergence the global media system is thought of as part of a converging global communication system. The importance of this development for late global capitalism can hardly be exaggerated. Since the early 1980s there has been a dramatic restructuring of national media industries, along the emergence of a genuinely global commercial media market. According to Herman and McChesney (1997), the newly developing global media system is dominated by three or four dozen large Transnational Corporations (TNCs), with fewer than ten mostly US-based media conglomerates towering over the global market.In addition to concentration of media power, the major feature of the global media order is its thoroughgoing commercialization and an associated market broadcasting and the applicability of public service standards. Such a concentration of global media power in organizations dependent on advertiser support and responsible primarily to shareholders is a clear and present danger to citizens participation in public affairs, understanding of public issues and thus to the effective working of democracy.

Title Page

Certification/Declaration

Approval Page

Dedication

Acknowledgement

Abstract

Table of content

 

Chapter 1

Introduction

1:1 Introduction

1:2 Background of the Study

1:3 Statements of Problems

1:4 Objectives of the Study

1:5 Research Question

1:6 Study of the Hypothesis

1:7 Significance of the Study

1:8 Justification of the Study

1:9 Scope of the Study

1:10 Definition of Terms

 

Chapter 2

Literature Review

2:0 Introduction

2:1 Conceptual Clarification

2:2 Theoretical Framework

2:3 Literatures on the Subject Matter

 

Chapter 3

Research Methodology

3:0 Area of Study

3:1 Source of Data

3:2 Sampling Techniques

3:3 Method Data Collection

3:4 Method of Data Analysis

3:5 Reliability of Instrument

3:6 Validity of Instrument

3:7 Limitations of the Study

 

Chapter 4

Data Analysis

4:0 Introduction

4:1 Finding of the Study

4:2 Discussion of the Study

4:3 Summary

 

Chapter 5

Summary, Conclusion and Recommendation

5:0 Summary of Findings

5:1 Conclusion

5:2 Recommendations

5:3 Proposal for Further Studies

 

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