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TABLE OF CONTENTS
Title Page i
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study 1
1.2 Areament of the Problem 5
1.3 Objectives of the Study 6
1.4 Research Questions 7
1.5 Significance of the Study 7
1.6 Scope of the Study 8
1.7 Limitation to the Study 8
1.8 Definition of Terms 9
References 11
CHAPTER TWO: LITERATURE REVIEW
2.1 Focus of Review 13
2.2 Conceptual Issue 14
2.2.1 Facebook: A tool of Communication in the Digital Age 14
2.2.2 Origin of Facebook 16
2.2.3 Social Networking Sites 20
2.2.4 Facebook Effect on Conventional Media 22
2.2.5 Facebook and Social Environment 23
2.2.6 Concept of Community development 25
2.2.7 Overview of the Ihiala Area of Nigeria 28
2.3 Theoretical Framework 33
2.3.1 Media System Dependency Theory 33
2.3.2 Uses and Gratification Theory 36
2.3.3 Frustration-Aggression Theory 38
2.4 Empirical Studies 39
2.4.1 Facebook as Instrument of Peace Communication 39
2.4.2 Facebook and Information Conflict 46
2.4.3 Facebook as Tool of Social Relationships 51
2.5 Summary of Literature Review 52
References 54
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design 60
3.2 Area of Study 60
3.3 Population of the Study 61
3.4 Determination of Sample Size 61
3.5 Sampling Technique 62
3.6 Measuring Instrument 63
3.7 Method of Administering Instrument 64
3.8 Validity of Measuring Instrument | 64 |
3.9 Reliability of Measuring Instrument | 64 |
3.10 Method of Data Analysis | 65 |
References
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND RESULTS |
66 |
4.1 Data Presentation | 67 |
4.2 Demographic Characteristics of Respondents | 68 |
4.3 Psychographic Data | 74 |
4.4 Discussion of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS |
110 |
5.1 Summary | 115 |
5.2 Conclusion | 117 |
5.3 Recommendations | 117 |
BIBLIOGRAPHY
APPENDICES |
120 |
I.Questionnaire | 125 |
II.Oral In-depthInterview | 133 |