ROLE OF NOODLE ADVERTISEMENTS ON THE EATING HABITS OF CHILDREN
ABSTRACT
Advertisement companies focus children to promote their food products and have converted children to consumers. Advertisements lure children by their witty and stylish imaginary. Noodles are one of the hot sales among children and are highly advertised on television. To study this problem a survey was carried out in Abuja district among 207 children between the age group of 12-15 years. Majority of the surveyed children were noodle consumers and were highly influenced by advertisement. It is found that children of this age group easily believe the contents in the advertisement and purchase a particular brand due to its amazing taste. Maggi is the most popular noodle among these children followed by Foodles and Sunfeast Yippee. Noodles are relished by these children as a tasty and fun eating snack. However most of the children in the present study seem to be unaware of the health consequences caused by regular consumption of noodles and blindly consider the advertisement and nutritional content on noodle packets as true.
TABLE CONTENTS
Title Page———i
Certification——–ii
Dedication———iii
Acknowledgement——-iv
Abstract ———vi
Table of Content——–vii
Chapter One
1.0 Introduction ——-1
1.1 Statement of Problem——4
1.2 Purpose of the Study——5
1.3 Significance of Study——8
1.4 Limitation——–9
1.5 Scope of Study——-11
Chapter Two
2.0 Review of Related Literature —-12
2.6 Summary of Literature Review—- 19
Chapter Three
3.0 Research Methodology and Procedure—22
3.1 Population ——–22
3.2 Sample and Sampling Technique—-22
3.3 Validation of the Instrument —-23
3.4 Reliability of the Instrument —–23
3.5 Data Analysis——-23
Chapter Four
4.0 Presentation and Discussion of Result—24
4.1 Analysis and interpretaion of Data—25
4.2 Discussion of Results——38
Chapter Five
5.0. Summary, Conclusion, and Recommendation –40
5.1 Summary——–40
5.2 Conclusion——–41
5.3 Recommendation——42
References ———45
Appendix 1——–47
Appendix ———50