Website Evaluation Using Opinion Mining

WEBSITE EVALUATION USING OPINION MINING

CHAPTER ONE

INTRODUCTION

1.1     Background of the study

This study will expose how using rapid miner setup to checkmate online shopping can be effective and reliable. Generally, people and corporations are invariably fascinated by other’s conclusion like on the off chance that some individual needs to get a spic and span item, at that point to start with, he/she tries to get a handle on the audits i.e., what individuals have certainty the stock and upheld those surveys, he/she takes the decision. Similarly, corporations conjointly excavate deep for shopper reviews. But such giant and big info on the net is of no use for a corporation till the accumulated content is extracted and analyzed properly (Cristian, 2013). However, to come up with profits or to learn from these opinions and experiences, Opinion mining is one in all the approaching fields of the reviewers a few specific product, topic or services. It refers to a group of techniques that deals with information regarding opinions and tries to realize valuable info from them. There are 2 main classes of matter information: facts and opinions. Facts are objective expressions regarding events, entities and their properties (Pang and Lee, 2008).

However, the large number and the variety of existing Web-sites and their increasing role in social and economic contexts demand for flexible methods and tools to support Website quality evaluation in an efficient and efficacious way. As users, and even more as professionals, we have all experienced that for many websites navigation is all but satisfactory, needed information is missing, transaction forms are awkward, graphical design is shabby, analytics show low popularity and success, and so on. Every passing day the number of companies, organizations and individuals publishing their web sites is increasing. Considering all the information available on the web every individual should desire to find and access useful information. For example users want to learn about different shopping websites and what products and services they offer using the web. By the help of this information users may learn about the websites and in turn choose a website which is suitable according to their standards (Gautami and Naganna, 2014).

On the other hand, the task of evaluating and improving the web sites can be intimidating considering the number of web sites available and the frequency of updates. As a result, automated support for web designers and web site owners become more important. Automated usability tools can help save time and money in design. User testing can improve consistency and quality of the web site. The customers wanting to buy the product would like to compare the products and the services provided by different websites before purchasing the product. The services and all the parameters related to the website can’t be compared on the existing system. Therefore it makes it difficult for the customers to decide. Although the websites would be rated but comparing the websites would make it more efficient and can provide a clear to opt for the better product. Hence it was highly important to come up with the solution for the customers which would be the evaluation of websites based on the review of the customers and rate it according to the sentiments identified in the reviews.

 

 

 

 

1.2     Statement of the problem

There are numerous shopping websites to visit but the legitimacy of all the websites is questionable. Fraud can occur on a regular basis from illegitimate websites. The users may not get the service as per their expectations. There are many renowned shopping websites which do not match their credibility and in turn disappoints the customers or users. This proposed system will evaluate the shopping websites based on the reviews or opinions of the experienced customers. It is better that the performance of the website is processed down to certain parameters. According to these parameters a certain rating of that particular website is generated, which helps the customer to decide which website to opt for.

1.3     Objective of the study

The general objective of this study is to examine web evaluation using opinion mining by providing users with a rating generated according to the shopping website’s performance and standards.

Specific objectives are:

1. To setup rapid miner for opinion mining
2. To evaluate ways of using rapid miner setup to checkmate online shopping
3. To evaluate how customers can access the shopping websites from anywhere with the help of the internet rapid miner.

 

• Scope and limitation of study

This study is limited to web evaluation using opinion mining to understand a new toll online shopping has taken.

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