THE EFFECT OF MAKEUP ON WOMENS SELF-ESTEEM IN THE FCT

CHAPTER ONE

INTRODUCTION

1.1          Background of the Study

Makeup has been enhancing beauty right from the stone ages & some people wear it to enhance their beauty & appear more attractive while not minimizing the fact that they are naturally beautiful. Some others wear makeup as camouflage to conceal their natural faces because they do

not believe they are beautiful enough without some makeup or cosmetic procedure.

Modern society makes us believe that physical appearances & figures are considered are beautiful., ladies today are contributing intensely on their visible presentation. All the more remarkably, young ladies & women look for validation from people. Women that feel subpar will

assist her appearance with the assistance of makeup.

The use of makeup enhances women’s self-confidence & also covers some flaws. It doesn’t only conceal insecurities on the face but it also conveys & connects emotions.

The Federal Food, Drug & Cosmetic Act (FDA) described makeup and cosmetics as products expected to be scoured, splashed, sprinkled, splashed or in any case put on the skin for purging, enhancing, advancing engaging quality, or adjusting appearance. Numerous ladies use cosmetics to intensify or improve their elements and energy. As per Edmonds, cosmetics use can be sighted in ancient Egypt. Beauty care products such as lead paint were used to avoid fiendish spirits and to redirect the sun. One motivation behind why women are persuaded to the quality of their physical appearance would be to build confidence. A lot of women believe that in the event that they look great, they will likewise feel better. At the end of the day, their visible presentation impacts their confidence. backed by a report on the State of Self -Esteem by the Dove self-esteem fund (2008). This report says “78% of young ladies with minimal confidence concede the difficulty to feel great at school in cases when you don’t have a positive outlook on what you look like (contrasted with 54% of young ladies with high confidence)”.

Cosmetics is a customary piece of many ladies’ every day prepping schedules. A new overview of 1,039 respondents inside the USA found that over 70% put on makeup at least one time each week (Statista, 2017), a recurrence equivalent to those found in other European and Asian populaces (Biesterbos, 2013; Park, 2018). Internationally, the makeup market is ceaselessly developing, esteemed at $532 billion in 2017 (Zion Statistical surveying, 2018), with well-known

magnificence brands detailing billions of dollars in deals every year (L’Oreal Yearly Report, 2018).

The increasing ease & accessibility across major social media platforms will allow millions of individuals follow the latest cosmetic & fashion trends (Statista, 2019a; 2019b), with beauty icons like Kylie Jenner reaching about 157 million followers (2020). All over the globe, a

considerable number of women use, buy & stay updated with makeup.

One reason for makeup’s popularity is on the grounds that it raises the wearer’s apparent allure and womanliness (Borau & Bonnefon, 2019; Russell & Little, 2016). As a result, a woman using makeup may accrue benefits associated with appearing more attractive (Dion, Bercheid &

Walster, 1972), & experience an increase in self-esteem & well-being (Goodwin, 2012; Penke &

Denissen, 2008). Appearing more attractive may also inflate others’ impressions of women’s social & personality traits (Kocsor & Bereczkei, 2018) & increase financial rewards for attractive

individuals in the labor market compared to unattractive individuals (Maestripieri, 2017).

Self-esteem is having the option to adjust to the fundamental challenges of life and having the feeling that you deserve to be happy (Branden, 1969 alluded to in Gorman, 2015). It is basically the mix of conviction and self-assurance. (Davis, 2013) similarly recognized that confidence implies how decidedly or contrarily individuals feel about the emotional image of themselves that they have constructed. At the point when one doesn’t take an inspiring mentality towards their genuine appearance or body, it can incite vibes of pointlessness and confidence levels can be

altered

Teenagers are not the only ones affected by a connection between the way they look and their level of self-esteem. Numerous ladies do not feel as confident without makeup (Sclamberg, 2012). In 2012. Alexis Sclamberg , creator for the Huffington Post conducted research which showed that 44% of women believed they were forgettable, basic and plain looking when they had on no makeup as opposed to having on makeup. The researcher examined a review drove by the Renfrew Center which expressed that out of 44%, 16% of ladies revealed feeling undesirable, 14% detailed feeling very conscious of themselves. Another 14 percent reported feeling exposed when they had on no makeup. This study additionally revealed that only three percent of ladies believed that they were more attractive going without makeup (Theberge and Kernaleguen 1979), as the utilization and significance of beauty care products expanded, so did ladies’ fulfillment with their bodies”. These investigations show the relationship that cosmetics utilization has with ladies’ physical self-esteem.

Makeup assumes a significant part in the perception of self and how we perceive other people. This plays a role on our social interactions. As per Robertson and associates (2014), The relationship between successive makeup use & anxiety, hesitance, introspection, & conformity is positive. The use of makeup also has an adverse correlation with extraversion, social confidence, intellect and stable emotions. So, in addition to the fact that makeup use goes hand in hand with confidence as well as other internal qualities, it also identifies with an individual’s social communications too. In 1982 Miller and Cox discovered that ladies who were worried about their appearance wore more cosmetics and were more well-suited to accept that cosmetics upgraded

their social connections.

During the course of time cosmetics has had particular importance, characterizing otherworldliness, and in any event, describing social class. The singular thing that has reliably remained unaltered is that beauty care products make one look lovelier. This review is critical in understanding whether this thought really influences how women see themselves. Understanding that cosmetics further develops magnificence is most certainly not the new test, but rather sorting out whether it influences a woman’s confidence

 

 

1.2        Statement of Problem

It has turned into a social norm in today’s society for ladies to apply makeup. It has become a recognized procedure that ladies after daily grooming, put items on to face to veil imperfect region and improve good looking areas. Depending on the person, the occasion and the proportion of cosmetics being applied, this is a method that could require five minutes, or longer than 60 minutes. Countless ladies eventually wear makeup in their life, yet there are some who really don’t

intended to for various reasons.

There is a general assumption for magnificence on the planet, which makes a gathering of ladies that may not feel as significant if they don’t have the chance to make themselves up. There is furthermore the possibility that beauty care products are just an extra, perhaps it doesn’t actually have any impact on how a woman sees herself. With an overall population that is regularly guided by multi-million-dollar commercials advancing magnificence at each corner, this exploration is critical in understanding whether a woman really values herself the same way when she is wearing beauty care products when appeared differently in relation to when she isn’t. Thus, the problem this study aims to assess is the effect of makeup on women’s self-esteem in the Federal Capital Territory (FCT).

1.3         Objectives of the Study

The general purpose of this research will be to evaluate the effect of make-up on the self-esteem of women in the FCT, Abuja. The particular purpose of the study was to:

1. Determine whether the level of an individual’s self-esteem is related to the degree of their

makeup usage.

1.4         Research Question

Drawing from the research problem, the following questions will be answered in the course of this study: ii. Is there a correlation between self-esteem & make-up usage?

1.5         Research Hypothesis

The hypothesis of this study is stated below in their alternate form:

1: there will be a significant relationship between women self-esteem & make-up usage.

 

1.6         Scope of the Study

In terms of scope, this study is on the effect of make-up usage on women’s self-esteem in the FCT

Abuja. The study holds it that make-up usage affects women’s self-esteem, thus efforts so made by this study is on revealing the effects via field research & analysis of descriptive & inferential statistical        data.

 

1.7         Significance of the Study

Simple inferences can explain why makeup use is common in the midst of females. Ladies that use makeup feel as though the level of their attractiveness improves (Rudd & Lennon, 1999), & this gives a big social boost. Based mainly on looks, good looking individuals are considered more desirable in social settings & have an expectation placed on them to be well off than people less

attractive (Cash & Derlaga, 1978).

Good looking individuals possess a higher self-esteem and greater social influence when contrasted with less attractive people (Bloch and Richins, 1993). By utilizing beauty products and kits made for grooming, costumers desire to work on their how they look and get better social assessments (Bloch and Richins, 1993). The things that stay unclear; nonetheless, are the impacts that beauty care products usage have on a person, explicitly on self-perception, body image (facial

fulfillment).

Research aimed at distinguishing connections between make-up use and the level of one’s self-esteem will be significant in recognizing factors that might possibly influence ladies’ psychological wellness. This study will assist in giving an understanding of how beauty care products use plays on one with an already shaped self-perception, (facial satisfaction), and confidence, just as how beauty care products usage adds to the development of self-perception, facial satisfaction and confidence.

THE EFFECT OF MAKEUP ON WOMENS SELF-ESTEEM IN THE FCT

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