AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA

TABLE OF CONTENT
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE

1. Background of the study
2. Statement of the problem
3. Objectives of the study
4. Significance of the study
5. Research question
6. Scope of the study
7. Limitation of the study

CHAPTER TWO

1. Introduction
2. Marketing (Defined)
3. Requirement for effective strategic marketing
4. The nature of services
5. Marketing strategies for service firms
6. The product life cycle marketing strategies
7. Summary

CHAPTER THREE

1. Introduction
2. Research Design
3. Area of study
4. Population of study
5. Sample
6. Instrument of data collection
7. Validation of the instrument
8. Reliability of the instrument
9. Method of data collection

CHAPTER FOUR

1. Introduction
2. Characteristics of the respondents
3. Presentation of data and analysis in table
4. Test of hypothesis
5. Summary of findings
6. Discussion of findings

CHAPTER FIVE

1. Introduction
2. Summary
3. Conclusions
4. Recommendation

Reference
Appendices

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