MEDIA MULTITASKING BEHAVIOUR AND SKILL LEVEL IN THE USE OF SOCIAL MEDIA APPLICATIONS FOR MOBILE LEARNING AMONG STUDENTS’ IN TERTIARY INSTITUTIONS

MEDIA MULTITASKING BEHAVIOUR AND SKILL LEVEL IN THE USE OF SOCIAL MEDIA APPLICATIONS FOR MOBILE LEARNING AMONG STUDENTS’ IN TERTIARY INSTITUTIONS 

TABLE OF CONTENTS

Title Page                                                                                  i

Declaration                                                                                ii

Approval Page                                                                           iii

Dedication                                                                                  iv

Abstract                                                                                     vi

Table of Contents                                                                      vii

CHAPTER ONE: INTRODUCTION

1.1    Introduction                                                 1

1.2  Background of the study       3

1.3    Statement of the General Problem                                  4

1.4    Objective of the study                                                       5

1.5    Significance of the study                                                  5

1.6    Statement of hypothesis                                                   6

1.7    Scope of the study                                                             6

1.8    Limitation of the study                                                     7

1.9    Definition of terms                                                            7

CHAPTER TWO: LITERATURE REVIEW

2.0    Introduction                                                                      9

2.1    Review of related literature                                             9

2.2    Theoretical framework

2.3    Summary of review                                                           33

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction                                                                      35

3.2    Research design                                                                35

3.3    Area of study                                                                    35

3.4    Population of the study                                                    36

3.5    Sample size                                                                       36

3.6    Instrument for data collection                                          36

3.7    Reliability of the instrument                                            37

3.8    Validity of the Instrument                                               38

3.9    Method of data Collection                                                 38

3.10  Method of Data Analysis                                                  39

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Introduction                                                                      41

4.2    Characteristics of the respondents                                   41

4.3    Presentation of Data Analysis                                         43

4.4    Discussion of Findings                                                     48

4.5    Summary of findings                                                        49

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1    Summary                                                                          51

5.2    Conclusion                                                                        52

5.3    Recommendation                                                              53

Biography                                                                         54

Appendix                                                                           56

Abstract:
The rapid proliferation of social media applications and the widespread adoption of mobile devices have had a profound impact on various aspects of society, including education. This study aims to investigate the relationship between media multitasking behavior, skill level in the use of social media applications, and mobile learning among students in tertiary institutions.

The study employed a quantitative research design and collected data from a sample of students enrolled in tertiary institutions. A structured questionnaire was used to collect information on participants’ media multitasking behavior, skill level in using social media applications, and their engagement in mobile learning activities. The collected data were analyzed using appropriate statistical techniques, including correlation and regression analysis.

Preliminary findings suggest that media multitasking behavior is prevalent among students, with a significant percentage of them engaging in simultaneous use of multiple media platforms. Additionally, the study revealed a positive association between skill level in the use of social media applications and mobile learning engagement. Students with higher skill levels in using social media applications were found to be more actively involved in mobile learning activities.

The implications of these findings are twofold. Firstly, the results highlight the need for educators and educational institutions to recognize and harness the potential of social media applications for mobile learning. By providing training and support to enhance students’ skill levels in using these applications, educators can facilitate more effective and engaging mobile learning experiences. Secondly, the findings emphasize the importance of understanding and managing media multitasking behavior among students. Educators should be aware of the potential distractions posed by media multitasking and develop strategies to promote focused and productive mobile learning behaviors.

This study contributes to the existing literature by shedding light on the relationship between media multitasking behavior, skill level in the use of social media applications, and mobile learning engagement among students in tertiary institutions. The findings provide valuable insights for educators, policymakers, and researchers interested in leveraging social media applications for educational purposes and optimizing mobile learning experiences in tertiary education settings.

Keywords: Media multitasking, skill level, social media applications, mobile learning, tertiary institutions.

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