SOCIAL MEDIA UTILISATION AMONG UNDERGRADUATES IN UNIVERSITY OF ILORIN, ILORIN, NIGERIA

SOCIAL MEDIA UTILISATION AMONG UNDERGRADUATES IN UNIVERSITY OF ILORIN, ILORIN, NIGERIA  

TABLE OF CONTENTS

Title Page                                                                                  i

Declaration                                                                                ii

Approval Page                                                                           iii

Dedication                                                                                  iv

Abstract                                                                                     vi

Table of Contents                                                                      vii

CHAPTER ONE: INTRODUCTION

1.1    Introduction                                                 1

1.2  Background of the study       3

1.3    Statement of the General Problem                                  4

1.4    Objective of the study                                                       5

1.5    Significance of the study                                                  5

1.6    Statement of hypothesis                                                   6

1.7    Scope of the study                                                             6

1.8    Limitation of the study                                                     7

1.9    Definition of terms                                                            7

CHAPTER TWO: LITERATURE REVIEW

2.0    Introduction                                                                      9

2.1    Review of related literature                                             9

2.2    Theoretical framework

2.3    Summary of review                                                           33

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction                                                                      35

3.2    Research design                                                                35

3.3    Area of study                                                                    35

3.4    Population of the study                                                    36

3.5    Sample size                                                                       36

3.6    Instrument for data collection                                          36

3.7    Reliability of the instrument                                            37

3.8    Validity of the Instrument                                               38

3.9    Method of data Collection                                                 38

3.10  Method of Data Analysis                                                  39

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Introduction                                                                      41

4.2    Characteristics of the respondents                                   41

4.3    Presentation of Data Analysis                                         43

4.4    Discussion of Findings                                                     48

4.5    Summary of findings                                                        49

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1    Summary                                                                          51

5.2    Conclusion                                                                        52

5.3    Recommendation                                                              53

Biography                                                                         54

Appendix                                                                           56

Title: Social Media Utilization Among Undergraduates in the University of Ilorin, Ilorin, Nigeria: An Abstract

Abstract:
This abstract provides a summary of a study conducted to investigate the utilization of social media among undergraduate students at the University of Ilorin, Ilorin, Nigeria. The study aimed to explore the frequency of social media use, popular platforms among students, the purposes for which social media is used, and its impact on academic and social life.

A mixed-methods research approach was employed, combining both quantitative and qualitative data collection methods. A survey questionnaire was distributed among a sample of undergraduate students, and semi-structured interviews were conducted with a subset of participants to gain deeper insights into their experiences and perceptions.

The findings revealed that social media usage among undergraduate students in the University of Ilorin is pervasive, with a high frequency of engagement. The most popular social media platforms reported by the participants were WhatsApp, Facebook, Instagram, and Twitter. The primary purposes for using social media included communication with friends and family, academic discussions, entertainment, and information sharing.

The study also highlighted both positive and negative impacts of social media utilization. Positive impacts included enhanced communication and networking opportunities, access to educational resources, and social support. However, negative impacts such as time wastage, distraction from academic activities, and exposure to cyberbullying and misinformation were also identified.

The implications of the study underscore the need for promoting digital literacy and responsible social media usage among undergraduate students. Educational institutions should consider integrating social media into the curriculum to leverage its potential benefits while mitigating its negative effects. Moreover, awareness campaigns should be conducted to educate students about the potential risks and strategies for managing their social media use effectively.

In conclusion, social media plays a significant role in the lives of undergraduate students at the University of Ilorin, serving as a platform for communication, information sharing, and entertainment. While social media offers numerous benefits, it is crucial to address the associated challenges and develop strategies to ensure responsible usage among students.

Keywords: social media, undergraduate students, University of Ilorin, Nigeria, utilization, platforms, purposes, impact, digital literacy, responsible usage.

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