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E-BUSINESS COMPETENCIES REQUIRED BY UNIVERSITY BUSINESS EDUCATION STUDENTS FOR MANAGEMENT OF SMALL SCALE BUSINESS
ABSTRACT
This research project aims to investigate the e-business competencies required by university business education students for the management of small-scale businesses. In today’s digital era, e-business has become increasingly important for the success and growth of small-scale businesses. This study seeks to identify the e-business competencies that university business education students should possess to effectively manage small-scale businesses, explore the current level of e-business competencies among students, and propose strategies for enhancing these competencies through the educational curriculum.
A mixed-methods research design will be employed, combining surveys, interviews, and case studies to gather data from university business education students. The research objectives include identifying the e-business competencies necessary for managing small-scale businesses, assessing the current level of e-business competencies among students, exploring the challenges faced in acquiring these competencies, and recommending strategies for integrating e-business into the business education curriculum.
The findings of this research project will contribute to the existing body of knowledge by providing insights into the e-business competencies required by university business education students for the management of small-scale businesses. The research will identify the specific competencies needed, such as digital marketing, e-commerce, online branding, social media management, customer relationship management, and data analytics. It will assess the current level of e-business competencies among students, including their knowledge, skills, and attitudes towards e-business practices. Additionally, the study will examine the challenges faced by students in acquiring these competencies, such as limited access to technology, lack of training opportunities, and resistance to change. Based on the findings, the research will provide recommendations for integrating e-business into the business education curriculum, including the development of specialized courses, practical training programs, and industry collaborations.
The implications of this research extend to university educators, policymakers, and stakeholders involved in business education. The findings will provide educators with valuable insights into the specific e-business competencies that should be incorporated into the curriculum to prepare students for managing small-scale businesses. Educators can use the research recommendations to design and update their courses, ensuring that students acquire the necessary e-business skills and knowledge. Policymakers can utilize the research findings to develop policies and initiatives that promote the integration of e-business into business education programs. Additionally, stakeholders can support the establishment of e-business training centers, provide resources, and facilitate industry partnerships to enhance students’ e-business competencies.
E-BUSINESS COMPETENCIES REQUIRED BY UNIVERSITY BUSINESS EDUCATION STUDENTS FOR MANAGEMENT OF SMALL SCALE BUSINESS, GET MORE PHD DISSERTATION BUSINESS EDUCATION MATERIALS HERE.
