Purchase intention in social commerce: An empirical examination of perceived value and social awareness

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Purchase intention in social commerce: An empirical examination of perceived value and social awareness

 

Abstract:

With the advent of the digital era, the internet has gradually become an essential factor in people’s lives. Its increasing popularity has also caused e-commerce to thrive, and has increased the power of online marketing. In recent years, social commerce has emerged as a new mode of operation which can be distinguished from traditional e-commerce. The paper aims to discuss these issues.

Purchase intention in social commerce: An empirical examination of perceived value and social awareness

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